The problem with google analytics is you don’t know when a person drops off your site. Which doesn’t help because the time spent on a website should encapsulate the start as well as the end.

Bounce rates don’t mean jack if you don’t know how long a person has spent reading an article.

My fix? A little more than 48 MILLION websites utilize Google Analytics. If you’re keeping track of user sessions across all these websites (which most likely account for the top 1% of domains), then do me a favor and leverage your centralized data and — similar to a pointer — keep track of where the user onboards.

I’m not asking you to tell me where they’re going. I couldn’t care less. Give me a definite answer on how much time they’ve spent on my website; it’ll save a lot of hassle and I won’t have to create heatmaps and video recordings of one’s sessions.