Trademarks Should Be Non-Transferable

Trademarks should be non-transferable.

Their primary purpose is to let the consumer know the origin of goods and to allow companies to build a reputation around the intangible properties of their products, like longevity, quality, and craftsmanship.

Trademarks should be voided on the change-of-control of a company.

Selling a trademark is fundamentally betraying that trust in exchange for a monetary reward, which wouldn’t be acceptable behavior in other settings.